After I went to a business conference recently and started checking out the other gifts businesses were giving out, I realized that our swag was pretty boring. We had paper pads and free pens, but other folks were giving out free phone cases, awesome thumb drives, and even great t-shirts. I vowed to myself that I would never let our conference presence be boring again, so I started focusing on marketing materials. I tried out several different types of marketing, and I found that giving away gifts really worked. Read more about marketing on this blog, so that you can boost your business.
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