If you want to reach a very specific audience, you will want to meet your audience where they are at. People spend a lot of time on streaming services, where they can watch exactly what they want, which means you can target exactly who you want as well. If you are thinking about advertising on a streaming service, there are a few things you are going to need to know.
#1: Various Add Lengths
When it comes to running a video advertisement, you can work with a traditional commercial time frame of either a 15-second or 30-second advertisement. That is the typical length of a commercial that you would find on a television program.
Or you can work with a shorter 7-second advertisement that is popular on streaming services. These 7-second advertising spots are quick, but they are also affordable and are a good way to get your brand in front of a new audience.
#2: Help With Videos
Next, if you are running a small business, creating a video advertisement can be a big undertaking. That is why some streaming services offer custom video programs. With their custom video program, you will need to provide information about your company and what you want to advertise, and they will then create a video for you. This will cost you a little more than just buying an advertising spot but overall could save you money by having the same company produce and show your video.
#3: Get Local
People from around the world watch streaming services. However, that doesn't mean that you can't get local with them. With a streaming service, you can actually target local audiences with your advertisements. You can use designated market areas to figure out what target areas you want to market to, and streaming services will stream your advertisements in those areas. You can further narrow things down by choosing to stream to certain demographics or viewers of specific types of shows. You can get really specific about who you are showing your advertisements to, allowing you to reach a very specific audience interested in your products.
#4: Get Interactive
Finally, you can get interactive with your advertisements when you advertise on a streaming platform. Many people watch streaming platforms right on their phone and thus can touch the screen and interact with the advertisements. Adding an interactive advertisement increases people's investment in what they are doing and can help make your brand stand out and drive immediate results.
Advertising on a streaming service allows you to serve up both traditional and shorter video commercials. You can also get interactive and get immediate results from your commercials. You can target particular and local audiences, and some streaming services offer programs to help you create a video advertisement.
Contact a company like DX Media Direct to learn more.