If you have a great idea for a product but you aren't sure what you want to name your company, you need to be sure that you set aside time to think about that potential problem. Here are some tips that you can follow to ensure that your company's name increases your chances of success as much as possible.
1. Keep it Short
You want to make sure that your company name is not long, nor is it hard to pronounce. Otherwise, your customers might worry about pronouncing the name of your company wrong and reduce the word of mouth advertising that they could provide. If you keep your name short, it will be much easier for people to work it into daily conversation and therefore increase the number of people that are exposed to your brand name.
If you choose to ignore this tip, come up with an official nickname or acronym that you can use when talking about your company online or to other people that others can adopt. This will make your company's name more manageable without sacrificing brand recognition.
2. Make it Unique
Don't use words that are boring. For example, if you are running a plumbing company, you don't want to use words that are used every day by most people, such as "general." You want a company name that is going to cause the name of your business to stand out in whatever conversation that it is involved in. One option for a plumbing company would be "Miracle Flow" because it accurately describes the service that your company provides, which is getting the water to flow through pipes again, and includes the word "miracle," which implies that you are going to be so good at your job that people are scarcely going to believe their eyes. This will help your company greatly stand out.
3. Stay Away From Cliches
Finally, be sure that you stay away from cliches. There are a ton of different companies that have names that include the work "summit" or "peak." Look at companies that provide similar products and services to what you provide and see what their names are. Stay away from all of them in order to make sure that your name stands out from the crowd.
4. When in Doubt, Go Local
If your company is not based on the Internet, you have the option of using the name of the locality in which you operate in the name. This will help give you some instant brand recognition because people will associate your company's name with a city.
For more information, talk to a company that specializes in branding.